.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to snagging billions in equity capital every year, have actually reared nearly $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown results from market saturation, improved regulatory pressures, and financial uncertainties.ADWEEK consulted with five VCs who continue to invest in adtech companies, in spite of these obstacles, concerning what they are actually looking for and what they avoid. Possibly unsurprisingly, these financiers are targeting options in privacy-focused innovations as well as industry-specific areas like linked TV.